Brand guidelines.
How we look, sound and show up.
One reference for the logo, colour, type, voice, and interface, so everything we make feels like it came from the same place.
One reference for the logo, colour, type, voice, and interface, so everything we make feels like it came from the same place.
The wordmark is custom-spaced artwork. Always use the files and never retype it.
Default. Website header, email signatures, documents, invoices.
Proposals, presentations, and ads where "Marketing Services" helps.
Square or tall spaces: posters, social graphics, signage, merch.
Use the two-tone or one-colour files wherever gradients can't be reproduced.
Clear space on every side equals a quarter of the mark's width. Nothing enters that box: no type, imagery or edges.
On photography, place the white logo on a flat colour patch. Never float the gradient mark over a busy image.
Neon Green earns its weight by being the only saturated colour on the page. Click any swatch to copy its hex.
Dark is primary. Reverse flips the ratio for work where a light page is the better fit. The proportions stay the same, only the canvas changes.
The default. Feels premium and confident, and the neon reads brightest against black.
For when white space does more work than contrast.
Green text and links use Mid Green #117345 on white for legibility. Neon #1CE783 is for the logo and small highlights only.
Poppins does everything. Headlines sit at 400 with tight tracking; weight is saved for small emphasis.
Display, H1, H2, body
First line in primary ink, second in subtle grey, or Neon Green for the one accent per screen.
The logo is drawn in Outfit Medium as artwork only. Never set Outfit as a working typeface.
Like a knowledgeable friend who happens to run a marketing agency. We for the agency, you for the customer.
We tell clients what they need to hear. Never overclaim results. Social media is a long game.
If a sentence needs a glossary, rewrite it. No synergy, no leverage, no best-in-class.
No exclamation marks in body copy. Confidence builds more trust than enthusiasm.
Short sentences. Verbs do the work.
Kiwi-friendly without being daggy. First names, real people.
Sentence case everywhere: headings, buttons, nav. Product names capitalised: Kickstart, Traction, Elevation.
Use sparingly. Prefer a comma or full stop, and use a standard hyphen with spaces for the occasional aside.
NZ English: optimise, organise, programme.
GST disclosed on every price. NZ comma separators: $1,150.
Hyphen, no spaces: 2-4 weeks.
None in the site, product, or client documents.
Small buttons, layered tones, and one green glow per screen at most.
Primary in Deep Green with a neon hairline. Secondary on a raised tone. Inline links end with →. Sentence case, no full stops.
Neon outline and soft glow mark the one thing you want chosen. Everything else stays tonal, and hover lifts the tone a step.
Line icons only, inheriting text colour. No emoji, no 3D, no drawn illustrations.
Ease-out cubic-bezier(0.22, 0.61, 0.36, 1). Calm and professional, with no bounce and no overshoot. (Bars shown at 10× speed.)
SVG masters with text outlined, so no fonts are needed. For professional print, ask us for CMYK or Pantone versions.