Our Brand

We're not big on rules, but we've created a set of guidelines to help you bring our brand to life.

On this site, you'll find high-level guidelines and the assets our partners use most. Check out our Green Guide if you'd like to take a deeper dive into our brand.

Our Personality

We are friendly, practical, and straightforward. We exist to make marketing simpler for Kiwi businesses, so our tone stays clear, calm, and helpful, with no jargon or hype.

We are a reliable team you can count on: organised, flexible, and focused on action. We keep things easy to understand, set clear expectations, and aim for consistent delivery that helps businesses move forward without the agency runaround.

Logo

Whenever possible, the Service Saver logo should be green with black text. In cases where we want to make an impact by using a green background, the logo can be black. Colour combinations are shown in order of priority.

Colour

Neon green is our primary brand colour. It represents the fresh distinctiveness of our brand and stands out from more traditional marketing agencies. Mute Green is our secondary colour and is used as an alternative, subtle brand colour.

Neon Green

HEX #1ce783

Mute Green

HEX #1cbf73

Mid Green

HEX #117345

Green Hue

HEX #103a2a

Off-Black

HEX #242424

Space Black

HEX #040504

Grey

HEX #cccccc

LT Grey

HEX #f8f8f8

White

HEX #ffffff

Typography

Typography is our visual voice, bringing range, nuance, and attitude to what we have to say. Service Saver uses the Poppins font family in all applications.

Download Font

H1 All Caps - 700

Poppins Bold

H1 Title Case - 600

Poppins Semi

H2 Alternative - 400

Poppins

Body Text - 300

Poppins Light

Iconography

Icons are part of our emotive and navigational language. They also bring attitude and texture to our stories. The icon and the rounded shapes should always have a contrasting colour.

Static Toolkit

The static toolkit exists to ensure visual consistency and maximise brand linkage. Below are the main layout formats used for static creative, both digitally and print.

Video Toolkit

Using key visual elements of the design, the motion content has been developed to elevate content and flex across multiple genres and campaigns, on any device, at any time.

Brand Guidelines